Mature Understated Lookbooks

The Converse Tokyo Fall/Winter 2018 Lookbook Showcases Minimal Design

The brand new Converse Tokyo Fall/Winter 2018 collection is showcased through a minimalistic lookbook. The range sees a fresh selection of wearables with a dialed-in focus on approachable and understated items elevated with Japanese elements. There are branding details found across coach jackets, t-shirts, belts, hoodies, and loosely fitted sweaters and coats. The main detail is the clean cut lines and infused textiles deemed appropriate for a multitude of weather circumstances.

A key piece in the new seasonal range is the earthy fishtail parka as it has streetwear elements with padding components for warmth during the season. There are also oversized flannel shirts and relaxed bottoms. The women's apparel is a little more bold, with some all-over printed design patterns, cardigans, fur outerwear, and blazers with no collars.

Minimalistic Lookbooks
Opportunity for brands to showcase their collections through simple and understated lookbooks, focusing on approachable and elevated items.
Japanese Elements
Integrating Japanese design elements into fashion collections to add a unique and culturally inspired touch.
Streetwear-inspired Outerwear
Incorporating streetwear elements and padding components into outerwear for both style and functionality.

Where This Applies

Fashion
Fashion brands can adopt minimalistic lookbooks and integrate Japanese design elements to create visually appealing and culturally inspired collections.
Apparel Manufacturing
Manufacturers can focus on producing streetwear-inspired outerwear with padding components to meet the demand for stylish and functional clothing.
Graphic Design
Graphic designers can contribute to the trend of minimalistic lookbooks by creating clean and visually striking layouts that highlight the features of the collection.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 33%
Freshness 8%