Brussels Airlines' lounge is using technology to provide a more convenient waiting experience at the airport, with an app called 'Connected Lounge' that helps travelers to make the most of the waiting area before their flights. The free app syncs up to several of the features offered in 'THE LOFT,' as Brussels Airlines' lounge is known.
Many fliers might not be inclined to risk killing their phone's battery before a flight by using an app, but Brussels Airlines has that concerned covered. When checking into THE LOFT, every traveler receives a Microsoft Surface tablet equipped with Connected Lounge.
Through the app, users can do things like book a rejuvenating bathroom area (with a shower,) check the availability of the lounge's nap boxes, and navigate the airport.
Key Themes Behind This Trend
- Connected Lounge Apps
- Opportunity for airlines and airports to develop apps that enhance the waiting experience and provide convenient services to travelers.
- In-app Reservation Systems
- Potential for businesses to implement reservation systems within their apps, allowing users to book specific amenities or services.
- Airport Navigation Apps
- Emerging market for apps that help users navigate airports and locate various facilities or areas of interest.
Where This Applies
- Airlines
- Airlines can capitalize on the technology trend by developing their own lounge-synced apps to improve the customer experience and differentiate their services.
- Airports
- Airports can invest in the development of their own navigation apps to streamline passenger movement and provide helpful information within the airport premises.
- Hospitality
- Hotels and other hospitality businesses can adapt the concept of in-app reservation systems to offer convenient booking of amenities and services for their guests.
