App-Connected Basketballs (UPDATE)

This Wilson Basketball Track Stats Through a Companion App

This connected basketball turns shooting into an interactive game that will track a user's stats to make them a better player. Conventional balls are great, but with this ball, practice becomes an exciting training session.

The 'Wilson X Connected Basketball' uses sensors to connect with an app via Bluetooth. The app tracks a player's shots and creates stats they can use towards improvements. The app also tests a player's accuracy and skills and compiles that data into one easy-to-access place.

The ball features several modes -- including free throws, free range, game time and buzzer beater -- to create different scenarios to improve various aspects of a player's game. There is also a practice mode that plays music as the player casually shoots around.

App-connected Basketballs
Opportunity for sports equipment companies to integrate technology with their products.
Interactive Training
Chance for companies to provide interactive training experiences using technology.
Data-driven Sports Improvement
Companies can provide data analysis tools to optimize athletic performance.

Who This Affects Most

Sports Equipment
Opportunity for sports equipment companies to integrate technology with their products.
Fitness Technology
Companies can incorporate app-connected products to provide interactive training experiences.
Data Analytics
Opportunity for companies to provide data analysis tools to optimize athletic performance.
SCORE
1.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 14%
Freshness 8%