Japanese lifestyle brand COMME des GARCONS' new Concrete perfume isn't scented like the popular modernist building material, but it is inspired by it. The Concrete perfume comes in a smooth concrete bottle with a slick metal top, giving it a weighty substance that many other eaus des toilettes don't carry.
Concrete might seem like an odd inspiration for perfume, but it's in line with COMME des GARCONS' brand. The label is all about urban style, and concrete is a quintessentially urban building material. Virtually every building in dense city cores incorporate at least some concrete thanks to the material's combination of strength and cost-efficiency. The material isn't always featured, but it isn't an exaggeration to state that concrete is one of the key factors behind the existence of modern megalopolises as a whole.
Why This Trend Is Growing
- Sustainable Fragrances
- Using unique materials for fragrance bottles such as concrete can help promote sustainability in the perfume industry.
- Urban-inspired Design
- Designing products inspired by urban elements, in this case, concrete, can create a unique and eye-catching aesthetic that resonates with consumers looking for something different.
- Luxury Packaging
- Using unconventional materials such as concrete for luxury product packaging can create a premium feel for the product, and potentially appeal to a more niche market.
Industries Being Reshaped
- Fragrance Industry
- The fragrance industry has an opportunity to continue innovating and experimenting with unique materials to create distinctive fragrances and packaging.
- Design Industry
- The design industry has an opportunity to incorporate urban-inspired elements into product design to create more visually appealing and unique products.
- Luxury Goods Industry
- The luxury goods industry can explore using unconventional materials such as concrete for packaging to create luxurious tactile experiences that resonate with consumers.
