Japanese lifestyle brand COMME des GARCONS' new Concrete perfume isn't scented like the popular modernist building material, but it is inspired by it. The Concrete perfume comes in a smooth concrete bottle with a slick metal top, giving it a weighty substance that many other eaus des toilettes don't carry.
Concrete might seem like an odd inspiration for perfume, but it's in line with COMME des GARCONS' brand. The label is all about urban style, and concrete is a quintessentially urban building material. Virtually every building in dense city cores incorporate at least some concrete thanks to the material's combination of strength and cost-efficiency. The material isn't always featured, but it isn't an exaggeration to state that concrete is one of the key factors behind the existence of modern megalopolises as a whole.
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Futuristic Storage Solutions
Fembot-Inspired Retail Stores
Concrete Espresso Makers
Industrial Concrete Tables
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.