Rick Owens and Aesop Launch the 'Aromatique Candle' and Other Items
Niko Pajkovic — March 5, 2022 — Fashion
Iconic fashion designer Rick Owens continues his streak of unconventional collaborations, this time teaming up with luxury Australian skincare brand Aesop to launch a new collection, which includes a co-branded cement candle dubbed the 'Aromatique Candle.'
In addition, Owens and Aesop will release a hair and body care Travel Kit featuring a Classic Shampoo, Classic Conditioner, Resolute Hydrating Body Balm, and Coriander Seed Body Cleanser. Elsewhere, in a three-way collaboration, Owens, Aesop, and luxury perfume brand Barnabé Fillion have crafted a new scent called 'Stoic Eau de Toilette,' which merges Coriander Seed, Black Pepper, Patchouli, Frankincense, and other woody notes.
Owens announced the exciting new partnership via Instagram, stating: "I LIKE TO THINK THAT WE BOTH SHARE A DESIRE TO BE AN OPTION FOR THOSE PURSUING A GENTLE, CAREFULLY CONSIDERED LIFE. MY DESIGNS MIGHT BE CONSIDERED BOLD BUT THE FOUNDATION IS ONE OF BENEVOLENCE."
Image Credit: Rick Owens/Aesop
In addition, Owens and Aesop will release a hair and body care Travel Kit featuring a Classic Shampoo, Classic Conditioner, Resolute Hydrating Body Balm, and Coriander Seed Body Cleanser. Elsewhere, in a three-way collaboration, Owens, Aesop, and luxury perfume brand Barnabé Fillion have crafted a new scent called 'Stoic Eau de Toilette,' which merges Coriander Seed, Black Pepper, Patchouli, Frankincense, and other woody notes.
Owens announced the exciting new partnership via Instagram, stating: "I LIKE TO THINK THAT WE BOTH SHARE A DESIRE TO BE AN OPTION FOR THOSE PURSUING A GENTLE, CAREFULLY CONSIDERED LIFE. MY DESIGNS MIGHT BE CONSIDERED BOLD BUT THE FOUNDATION IS ONE OF BENEVOLENCE."
Image Credit: Rick Owens/Aesop
Trend Themes
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Unconventional Collaborations — The trend of unconventional collaborations between luxury fashion designers and skincare brands can create disruptive innovation opportunities in cross-industry marketing tactics.
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Co-branded Products — The trend of co-branded products, such as the cement candle and hair and body care Travel Kit, can create disruptive innovation opportunities for partnerships that cater to niche markets.
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Multi-brand Collaborations — The trend of multi-brand collaborations, like the one between Owens, Aesop, and Barnabé Fillion, can create disruptive innovation opportunities for creating unique and exclusive products that merge different market segments.
Industry Implications
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Fashion — Fashion industry professionals can take advantage of the trend towards unconventional collaborations with skincare brands and explore opportunities for cross-industry marketing and co-branded products.
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Skincare — Skincare industry professionals can take advantage of the trend towards unconventional collaborations with fashion designers and explore opportunities for co-branded products that cater to niche markets.
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Fragrance — Fragrance industry professionals can take advantage of the trend towards multi-brand collaborations and explore opportunities for creating unique and exclusive products that merge different market segments.
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