Concord Coffee had its packaging designed by Momo Simone from Mama's Sauce, and was made to feature a sophisticated, minimalist design that represents indulgence.
The coffee beans offered by the Concord Coffee brand are sourced from either Ethiopia or Guatemala. On each box, the word "concord" is defined, featuring the quote: "formal agreement or harmony between people." Geometric lines make up the rest of the design on the white coffee boxes, with the lines featuring a subtle gold color that adds to the luxurious and elegant appeal of the coffee's branding.
Concord Coffee's minimalist, elegant design functions as an excellent example of how brands can use simple branding to change the way consumers view their products.
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