Ziggo's Computer Security Ad Shows How Viruses Can Take Over, Like Magic
Laura McQuarrie — July 22, 2014 — Marketing
There are only so many ways that a computer security ad can beat you over the head with the message that you should be using anti-virus software. However, this one from Ziggo is a brilliant way to demonstrate the need.
A guy is shown working away on his laptop in a public place, when a dancer in hot pants gets up onto the table and makes her presence very known. The woman is tempting, just like something a little suspect that you might want to download or click on. However, in a matter of seconds, she draws a curtain and she's gone. A few beats later, she's miraculously appearing on the screen of the guy's laptop. It looks like it's all staged, but if it's not, it's some pretty good magic.
A guy is shown working away on his laptop in a public place, when a dancer in hot pants gets up onto the table and makes her presence very known. The woman is tempting, just like something a little suspect that you might want to download or click on. However, in a matter of seconds, she draws a curtain and she's gone. A few beats later, she's miraculously appearing on the screen of the guy's laptop. It looks like it's all staged, but if it's not, it's some pretty good magic.
Trend Themes
1. Immersive Advertisements - Using immersive environments and theatrical elements can help ads deliver their message more effectively.
2. Interactive Advertisements - Interactive ads using augmented reality can help demonstrate the need for computer security software in a unique way.
3. Viral Marketing Campaigns - Using a viral marketing approach can help promote computer security software in fun and engaging ways.
Industry Implications
1. Computer Security - Computer security companies can leverage immersive and interactive advertisements to increase public awareness of the need for their services.
2. Digital Marketing - Digital marketing firms can create viral marketing campaigns to promote computer security software for their clients.
3. Entertainment Media - Entertainment media companies can incorporate theatrical elements into their advertisements to make them more engaging and memorable.
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