Ziggo's Computer Security Ad Shows How Viruses Can Take Over, Like Magic
Laura McQuarrie — July 22, 2014 — Marketing
There are only so many ways that a computer security ad can beat you over the head with the message that you should be using anti-virus software. However, this one from Ziggo is a brilliant way to demonstrate the need.
A guy is shown working away on his laptop in a public place, when a dancer in hot pants gets up onto the table and makes her presence very known. The woman is tempting, just like something a little suspect that you might want to download or click on. However, in a matter of seconds, she draws a curtain and she's gone. A few beats later, she's miraculously appearing on the screen of the guy's laptop. It looks like it's all staged, but if it's not, it's some pretty good magic.
A guy is shown working away on his laptop in a public place, when a dancer in hot pants gets up onto the table and makes her presence very known. The woman is tempting, just like something a little suspect that you might want to download or click on. However, in a matter of seconds, she draws a curtain and she's gone. A few beats later, she's miraculously appearing on the screen of the guy's laptop. It looks like it's all staged, but if it's not, it's some pretty good magic.
Trend Themes
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Immersive Advertisements — Using immersive environments and theatrical elements can help ads deliver their message more effectively.
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Interactive Advertisements — Interactive ads using augmented reality can help demonstrate the need for computer security software in a unique way.
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Viral Marketing Campaigns — Using a viral marketing approach can help promote computer security software in fun and engaging ways.
Industry Implications
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Computer Security — Computer security companies can leverage immersive and interactive advertisements to increase public awareness of the need for their services.
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Digital Marketing — Digital marketing firms can create viral marketing campaigns to promote computer security software for their clients.
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Entertainment Media — Entertainment media companies can incorporate theatrical elements into their advertisements to make them more engaging and memorable.
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