To engage fans and offer them the chance to win tickets to the premiere of 'Murder on the Orient Express,' price comparison website Comparethemarket.com will be hosting a Facebook Live event starring its meerkat mascot Aleksandr.
Aleksandr will be making his first-ever Facebook Live appearance and inviting fans to join him in solving a series of riddles. To keep it simple, the meerkat will only be answering "yes" or "no" in response to questions about the puzzles. Once a crime riddle has been solved, a participant has the chance to comment using the #MeerkatMovies hashtag to win tickets to the movie event.
Like Comparethemarket.com, other companies like Hasbro are creating Facebook Live events starring animated mascots like Mr. Monopoly to give fans the chance to interact directly with these beloved icons.