Yoshinoya Japanese Kitchen is taking its signature bowls to a whole new level with the debut of its Combo XL Bowl.
Just as the name suggests, the new Combo XL Bowl is extra large. In fact, the new bowl features 50% more meat than a Regular Combo Bowl for just $1 more. This means that fans can upgrade a Combo bowl with their choice of two large proteins, plus a base and veggies. As far as meat options, fans can choose from fan-favorite protein options like Original Beef, Teriyaki Chicken, Grilled BBQ Beef, and Orange Chicken.
To celebrate the launch of the new Combo XL Bowl, Yoshinoya is offering a free, limited edition Yoshinoya collector’s cup to fans who purchase a Combo XL at any participating location on Monday, April 12, 2021.
Image Credit: Yoshinoya
Key Themes Behind This Trend
- Meat-heavy Menus
- There is opportunity for restaurants to offer high-protein meals with not just larger portions, but more varieties of meat.
- Customizable Combos
- Restaurant chains can give customers control over their meals by allowing them to choose from multiple protein options, which could lead to greater customer satisfaction.
- Promotional Giveaways
- Companies have an opportunity to boost sales by offering exclusive, limited edition products to consumers who make purchases during a promotional event like a product launch.
Where This Applies
- Fast Food
- Fast food restaurants can capitalize on the trend of meat-heavy menus by offering protein-packed meal options that cater to health-conscious customers.
- Casual Dining
- Casual dining restaurants can differentiate themselves from fast food chains by offering customizable combo meals, allowing customers to feel a sense of ownership over their dining experience.
- Food Retail
- Grocery stores can participate in promotions like Yoshinoya's collector's cup giveaway by offering exclusive products to customers who purchase certain items during specified promotional periods, potentially increasing sales and customer loyalty.
