Trader Joe's Launched Vibrantly Colored Neapolitan Joe-Joe's

 - Aug 3, 2018
References: traderjoes
Taking inspiration from a classic tri-colored summer treat, Trader Joe's has introduced a fun new product that takes the form of colored wafer cookies. While it is common to see cookies of this kind with either a dark or a light wafer, these whimsical Neapolitan Joe-Joe’s incorporate both to pay tribute to the three parts of Neapolitan ice cream.

For the creation of this new product, Trader Joe's found itself asking: "If chocolate, strawberry & vanilla work together in ice cream, why not in a cookie?" As such, the creme-filled wafer cookies offer a rich flavor experience with a cocoa-flavored dark brown wafer and a vanilla-flavored golden wafer sandwiching a slice of pink strawberry-flavored creme flecked with pieces of freeze-dried strawberries.