Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

NFC-Enabled Collectible Jerseys

Atlético Mineiro Lets Fans Authenticate Jerseys with NFC Tech

— January 12, 2022 — Marketing
Brazilian football club Atlético Mineiro is giving fans the chance to get their hands on Manto da Massa 113 collectible jerseys, which can be authenticated with NFC technology to unlock digital content. The special edition jerseys provide access to match highlights and exclusive discounts, plus fans can prove that they own the collectible item.

The club’s head of innovation, Felipe Ribbe de Vasconcellos, told FBIN, "With the NFC tag we wanted not only to allow fans to verify the authenticity of the jerseys and register their jerseys on their names, but also make the jersey a new communication channel with fans." By scanning the tag on the jersey, fans get to connect with exclusive content and snag official products from the club and its partners.
Trend Themes
1. Nfc-enabled Collectibles - Opportunity for businesses to authenticate their branded products with NFC technology to enhance fan experience and facilitate consumer engagement.
2. Connected Apparel - Opportunity for businesses to create interactive apparel that connects with consumers via NFC technology to unlock digital content and offers exclusive discounts.
3. Smart Merchandising - Opportunity for businesses to explore the potential of NFC-enabled merchandise to increase revenue and create new communication channels with fans and customers.
Industry Implications
1. Sports Apparel - Potential for sports apparel brands to use NFC technology to create collectible jerseys that authenticate and offer exclusive content to consumers.
2. Fashion - Opportunity for fashion brands to incorporate NFC technology in their products for authentication and to provide consumers with access to exclusive content.
3. Retail - Potential for retailers to adopt NFC-enabled merchandise to enhance the consumer shopping experience by unlocking digital content and providing special promotions.
4.1
Score
Popularity
Activity
Freshness