Conker Spirit's Liqueur Capitalizes on the Popularity of Cold Brew
Laura McQuarrie — June 30, 2017 — Lifestyle
References: conkerspirit & packagingoftheworld
Conker Spirit's Cold Brew Coffee Liqueur fuses the popularity of cold brew coffee with the classic coffee liqueur, creating a product that boasts appeal for both coffee and alcohol drinkers.
Although the bottle has the look of a classic spirit bottle, it boasts subtle details such as a leafy coffee plant wreath and a grinder to show off what makes this particular coffee liqueur a standout on the market. The product is made with Brazilian and Ethiopian coffee beans that boast notes of cacao, caramel and citrus that's both smooth and sweet. Only four simple ingredients are used in the making of the liqueur, unlike many others that are unnaturally flavored.
When the 'interabang' creative agency developed the packaging for the Cold Brew Coffee Liqueur, it intentionally created a modular design that could easily accommodate expansion within the range.
Although the bottle has the look of a classic spirit bottle, it boasts subtle details such as a leafy coffee plant wreath and a grinder to show off what makes this particular coffee liqueur a standout on the market. The product is made with Brazilian and Ethiopian coffee beans that boast notes of cacao, caramel and citrus that's both smooth and sweet. Only four simple ingredients are used in the making of the liqueur, unlike many others that are unnaturally flavored.
When the 'interabang' creative agency developed the packaging for the Cold Brew Coffee Liqueur, it intentionally created a modular design that could easily accommodate expansion within the range.
Trend Themes
1. Cold Brew Coffee Spirits - With the rise of cold brew coffee and unique flavors in spirits, there is an opportunity to create new, bold liqueurs that appeal to both coffee and alcohol enthusiasts.
2. Minimal Ingredient Products - Consumers are becoming increasingly mindful of what they consume, therefore there is an opportunity for the creation of more minimal, naturally flavored products like Conker Spirit's Cold Brew Coffee Liqueur.
3. Modular Product Packaging - As companies consider expansion within a product range, a modular design, as seen with the Cold Brew Coffee Liqueur's packaging, can save packaging costs and allow for easier line expansion.
Industry Implications
1. Coffee Industry - As the popularity of cold brew coffee continues to rise, there is an opportunity to create unique coffee liqueurs and spirits, which introduce different flavors and give a new experience for coffee connoisseurs.
2. Alcoholic Beverage Industry - The creation of unique and flavorful liqueurs and spirits can tap into both the coffee and alcohol markets, appealing to a wider consumer base.
3. Packaging Industry - A modular design, as seen with Conker Spirit's Cold Brew Coffee Liqueur, can save packaging costs and allow for easier product range expansion, making it an innovative solution for the packaging industry to consider.
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