In celebration of its 40th anniversary, Japanese beverage brand DyDo teamed up with Capcom to create a special-edition coffee in a can. In addition to featuring tiny collectible Street Fighter V figurines that hang off the edge of the cans, fans will be seeking out this canned coffee for its unusual flavor.
The DyDo Blend Umami Blend has a savory flavor that is made by using both the beans and the flesh of the coffee fruit. This unique feature is reflected on the limited-edition blue cans of coffee with a vibrant illustration of the two main ingredients.
In the beverage category and beyond, there are several adventurous manufacturers that are experimenting with sweet-to-savory transformations in order to introduce flavorful twists to familiar products.
What's Driving This Trend
- Savory Coffee
- Bringing a new umami flavor to coffee could provide a new experience to coffee lovers.
- Sweet-to-savory Transformations
- Experimenting with unconventional blends is a trend that could give rise to new flavor profiles across industries.
- Collectible Packaging
- Using collectible packaging to attract target audiences could be an innovative way to entice consumers.
Who This Affects Most
- Beverage Industry
- Exploring alternative or unique blends in the coffee industry would provide an opportunity to serve an underserved market.
- Food Industry
- Adopting unconventional flavor profiles would allow food products to stand out in a competitive market.
- Toy Industry
- Collaborating with other industries to introduce collectibles promotes customer loyalty, and this could be a disruptive innovation opportunity to explore further.
