Marc Jacobs is showing no sign of slowing down as it continuously adds to its blossoming cosmetic collection, and more recently, the brand has added a line of rose gold makeup to its popular Coconut Collection.
The new additions consist of an eye shadow palette which features seven golden hues, a golden liquid highlighter, a bronzer that's perfect for achieving a healthy summer glow and a finishing powder that'll leave one shimmering. This line is perfect for those looking to achieve a subtle glow prior to the warmer seasons, or for those looking to maintain a a more glamorous night out look.
The warm-toned line is available online and at Sephora.
Image Credit: Marc Jacobs Beauty, Sephora
What's Driving This Trend
- Rose Gold Makeup
- Disruptive innovation opportunity: Develop new formulations and products that incorporate rose gold shades, appealing to consumers seeking a trendy and glamorous look.
- Coconut Beauty Products
- Disruptive innovation opportunity: Create innovative coconut-infused cosmetic products that offer unique skin and beauty benefits, catering to the growing demand for natural and nourishing beauty solutions.
- Golden Beauty Hues
- Disruptive innovation opportunity: Explore the use of golden hues in cosmetic collections, providing a versatile and universally flattering range of shades for various skin tones and makeup looks.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Integrate rose gold and golden hues into cosmetic products, capitalizing on the current trend and offering a unique selling point in a competitive market.
- Beauty Retail
- Disruptive innovation opportunity: Curate exclusive collections of rose gold and coconut-infused beauty products, creating an immersive shopping experience that appeals to consumers seeking trendy and natural cosmetics.
- Fashion
- Disruptive innovation opportunity: Collaborate with cosmetics brands to create cohesive rose gold-inspired fashion and beauty collections, leveraging cross-industry trends and creating a cohesive brand image.
