The Coconut Bliss ice cream bars have been announced by the brand as a new option for consumers who are looking for an alternative dessert that is free from common ingredients that they might be looking to avoid.
The frozen novelties come in two varieties including 'Raspberry Acai in Chocolate' along with 'Vanilla Island in Chocolate,' which are both made with Fairtrade dark chocolate. Each of the bars are crafted without the use of dairy and also feature a soy-free, gluten-free and organic profile to keep consumers confident in their choice of the dessert.
The Coconut Bliss ice cream bars acknowledge the increased focus on the frozen dairy product market by brands to offer consumers options that are a better-for-you version of classic varieties.
Why This Trend Is Growing
- Dairy-free Desserts
- Opportunity for brands to offer dairy-free alternatives to cater to the growing demand for plant-based options in the dessert market.
- Fairtrade Dark Chocolate
- Brands can capitalize on the rising popularity of Fairtrade dark chocolate by incorporating it into their dessert products, appealing to ethically conscious consumers.
- Better-for-you Frozen Treats
- There is an opportunity for brands to create frozen novelties that are free from common allergens, organic, and gluten-free to meet the demand for healthier dessert options.
Industries Being Reshaped
- Plant-based Food
- As the demand for dairy-free desserts continues to rise, the plant-based food industry can innovate and expand its offerings to provide a wider range of plant-based dessert options.
- Chocolate
- The chocolate industry can leverage the popularity of Fairtrade dark chocolate by partnering with dessert brands to create unique, premium chocolate-dipped or chocolate-infused frozen desserts.
- Frozen Desserts
- Frozen dessert brands can seize the opportunity to create better-for-you options that are dairy-free, gluten-free, and organic to attract health-conscious consumers seeking guilt-free indulgence.
