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Cocktail Trend Report

Beat the Competition with Mixology Insight

— March 18, 2012 — Lifestyle
The growth of cooking and nightlife-oriented blogs has been paired with a new mixology cult. Bartenders and restaurant owners have refreshed their recipes, often producing new breeds of colorful concoctions. Tools like the bottle cap opener and the martini shaker have also been revitalized and relaunched within the alcohol forum. Whether enjoyed on vacation or at home, upscale aperitifs have yet to go out of style, and the Cocktail Trend Report unveils what’s driving these mixes.

Do-it-yourself YouTube videos have promoted a whole generation of at-home beverage makers. While this has demystified the role of the alcohol specialist, of-age drinkers still appreciate a night filled with state-of-the-art refreshments. Members of the spirit and hospitality sectors looking to capitalize on these nights will receive the tools needed to stay ahead of the competition with the Cocktail Trend Report.
Trend Themes
1. Mixology Refreshment Trend - Revitalized cocktail recipes and tools have started a new mixology cult, presenting an opportunity for new product development.
2. DIY Beverage Trend - The rise of at-home beverage-making YouTube videos has opened up a new market for DIY cocktail and beverage enthusiasts.
3. Alcohol Specialist Trend - While DIY beverage-making has demystified the role of alcohol specialists, well-crafted and innovative refreshments are still appreciated, presenting an opportunity for niche mixology services.
Industry Implications
1. Hospitality Industry - Restaurants and bars can capitalize on the mixology refreshment trend by offering new and innovative cocktail offerings to their clientele.
2. DIY Beverage-making Industry - The rise of at-home beverage-making demands new tools and ingredients that enable customers to create their own unique mixology experiences.
3. Alcohol Specialist Consulting Industry - The demand for well-crafted cocktails presents an opportunity for niche consulting services that offer guidance and help develop innovative cocktail recipes and services.
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