Blue Blazer's Ready-to-Drink Cocktails are Labeled after Chicago Spots
Laura McQuarrie — December 15, 2020 — Lifestyle
References: cheersonline & bevnet
Recognizing that people are drinking at home due to bar and restaurant closures, Blue Blazer created its very first product line, a range of ready-to-drink cocktails. The craft cocktails are branded after popular Chicago spots like Lula Cafe and Pub Royale, and they can be ordered with ease through third-party delivery apps, or picked up locally.
The line of ready-to-drink craft cocktails simplifies the process of enjoying some of the most classic drinks of all time, including the Bloody Mary, Moscow Mule, Old Fashioned and others. At a time when independent bars and restaurants are scrambling to adjust to new delivery and takeout channels, the small-batch, to-go cocktails help to share the same experience that patrons are used to getting in person from their favorite businesses.
Image Credit: Blue Blazer
The line of ready-to-drink craft cocktails simplifies the process of enjoying some of the most classic drinks of all time, including the Bloody Mary, Moscow Mule, Old Fashioned and others. At a time when independent bars and restaurants are scrambling to adjust to new delivery and takeout channels, the small-batch, to-go cocktails help to share the same experience that patrons are used to getting in person from their favorite businesses.
Image Credit: Blue Blazer
Trend Themes
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Ready-to-drink Cocktails — Brands can capitalize on the growing demand for ready-to-drink cocktails by offering a convenient and high-quality alternative to traditional bar experiences.
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Bar-branded Products — Creating branded products, such as craft cocktails labeled after popular bars and restaurants, can help businesses maintain customer loyalty and generate revenue during times of closure or limited capacity.
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Delivery and Takeout Channels — Independent bars and restaurants can explore innovative delivery and takeout channels to adapt and meet customer preferences for enjoying their favorite drinks and foods at home.
Industry Implications
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Beverage Industry — By expanding their product offerings to include ready-to-drink cocktails, beverage companies can tap into the growing market for at-home drinking experiences.
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Hospitality Industry — Restaurants and bars can leverage their brand recognition by introducing bar-branded products, such as craft cocktails, to provide customers with a taste of their establishment in the comfort of their own homes.
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Food Delivery Services — Third-party delivery apps and local food delivery services can partner with bars and restaurants to offer a wide variety of ready-to-drink cocktails, giving consumers more options for enjoying their favorite beverages without leaving home.
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