In an effort to cater to consumers looking for more caffeine than the average cup of black coffee, Coke has just debuted a new coffee-infused cola called 'Coca-Cola Plus Coffee.' In the past, Coca-Cola has experimented with a coffee-flavored cola called 'Coke Blak,' but this new version differs in that it contains actual coffee.
Coca-Cola Plus Coffee is essentially classic Coca-Cola blended with real coffee. The addition of coffee raises the drink's caffeine content well above Coke's typical 45.6mg. The combination of coffee mixed with Coke's natural sweetness also gives the drink a pleasing coffee-candy flavor.
Coca-Cola Plus Coffee is already doing well in Australia, Italy, and Thailand after initial runs in those markets, and will soon be available in 25 different countries.
Image Credit: <i> Coca-Cola.</i>
What's Driving This Trend
- Coffee-infused Colas
- Disruptive innovation opportunity: Expanding the market for caffeinated beverages by combining coffee with popular cola brands.
- High-caffeine Beverages
- Disruptive innovation opportunity: Meeting the demand for higher caffeine content in beverages, catering to consumers seeking an extra energy boost.
- Flavor Combinations
- Disruptive innovation opportunity: Creating unique taste experiences by combining popular flavors like coffee and cola, appealing to adventurous consumers.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity: Expanding the beverage industry by introducing coffee-infused colas and other unique flavor combinations.
- Coffee
- Disruptive innovation opportunity: Partnering with cola brands to create coffee-infused beverages, offering a new product category for coffee companies.
- Retail
- Disruptive innovation opportunity: Providing new options for retailers to attract caffeine-seeking customers with innovative and unique beverage offerings.
