Coca-Cola has implemented a cool new element to its interactive marketing strategy. In an effort to promote the new Coca-Cola grip bottle, they are using velcro poster advertisements. The idea is to increase awareness of the new bottle that allows a better grip for holding.
The poster ads for the Coca-Cola grip bottle were printed on Velcro and placed in Paris bus shelters to increase interaction. As people leaned or brushed against the poster, their immediate attachment forced them to observe the ad. How genius is that?!
Key Themes Behind This Trend
- Interactive Marketing
- The use of velcro poster advertisements for the Coca-Cola grip bottle shows the potential for interactive marketing strategies.
- Tactile Advertising
- Using velcro ads as a way to increase awareness of the Coca-Cola grip bottle demonstrates the possibilities of tactile advertising.
- Innovative Outdoor Advertising
- Using velcro poster ads in bus shelters showcases the potential for innovative outdoor advertising campaigns.
Where This Applies
- Beverage
- The Coca-Cola grip bottle's velcro advertising campaign presents a disruptive innovation opportunity in the beverage industry.
- Marketing and Advertising
- The use of velcro ads for the Coca-Cola grip bottle highlights a disruptive innovation opportunity within the marketing and advertising industry.
- Outdoor Advertising
- The implementation of velcro poster ads in bus shelters suggests a disruptive innovation opportunity within the outdoor advertising industry.
