Coca-Cola has implemented a cool new element to its interactive marketing strategy. In an effort to promote the new Coca-Cola grip bottle, they are using velcro poster advertisements. The idea is to increase awareness of the new bottle that allows a better grip for holding.
The poster ads for the Coca-Cola grip bottle were printed on Velcro and placed in Paris bus shelters to increase interaction. As people leaned or brushed against the poster, their immediate attachment forced them to observe the ad. How genius is that?!
More Stats +/-
Coca Cola Gets Dirty with New Carmen Electra Ads
32 Coca-Cola Innovations
Soft Drink Social Marketing
HD Vending Machines
23 Unique Coke Bottles
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
- By: Tawanda JohnsonDec 8, 2009