California-based Oru Kayak has managed to have its company's name become completely synonymous with the concept of folding kayaks, but the company isn't resting on its laurels and is continuing to upgrade its offerings, with the latest and greatest result being the all-new Coast XT folding kayak.
The Coast XT is the biggest folding kayak to come out of Oru Kayak's repertoire yet, and measures in at 4.8 meters in length. In addition to the increased length that makes it suitable for water-borne touring enjoyment, the Coast XT also features a new folding mechanism that makes more efficient use of space, making it easier for riders to enter and exit the vehicle.
Currently the subject of a crowdfunding campaign on Indiegogo, the Coast XT is a kayak that goes to show that continually upgrading design elements is a sure shot to maintain market share and popularity in the outdoor lifestyle market segment.
Key Themes Behind This Trend
- Enlarged Folding Kayaks
- The Coast XT showcases the trend of larger and more efficient folding kayaks, providing an opportunity for disruptive innovation in the outdoor and recreational industry.
Where This Applies
- Outdoor Lifestyle
- The Coast XT demonstrates the potential for disruptive innovation in the outdoor lifestyle industry by offering a larger and more efficient folding kayak option.
