'Bureau A' designed and constructed this amazingly playful clothing rack for L’asticot's flagship store in Geneva. L’asticot is a clothing store for children, which makes the design an extremely practical and brand-appropriate item.
The clothing rack itself is designed like a miniature playground for children. It is a circular clothing rack that functions like an average rack with clothing hanging on the perimeter. The top displays a complete version of a scaled-down city. Children are encouraged to scamper around, play with the display and navigate their way beneath the city.
This functional piece of art sits in the center of the showroom an acts as the focal part of the entire store. In addition to the city, there is a single cloud-shaped light that hangs directly above the display to illuminate the city and the clothing.
Key Themes Behind This Trend
- Interactive Store Displays
- The trend of incorporating interactive elements into store displays provides opportunities for brands to engage customers in a unique and memorable way.
- Branded Play Experiences
- Creating play-inspired experiences within retail spaces allows brands to connect with younger audiences and build a strong brand identity.
- Artistic Functional Design
- The combination of art and function in design pieces, such as clothing racks, presents opportunities for brands to differentiate themselves and create a visually appealing store environment.
Where This Applies
- Retail
- Incorporating interactive and playful elements in retail stores can enhance the customer experience and drive sales.
- Children's Clothing
- Designing branded play experiences within children's clothing stores can attract young customers and build brand loyalty.
- Interior Design
- The demand for artistic and functional design pieces in retail spaces presents opportunities for creative interior designers and artists to collaborate with brands.
