The ‘True Cubes’ Four-Cube Ice Tray Creates Crystal Clear Ice at Home
John Baumbach — April 14, 2016 — Lifestyle
Clarity of ice has become a point of pride for modern mixologists, making the 'True Cubes' ice tray a handy tool for those looking to create cloud-free ice. These self-described “cocktail geeks” and “ice nerds” will tell you that clear ice cubes are not only aesthetically appealing, but also elevate the quality of their drinks. Some high-end restaurants and bars are paying $1.50 or more per clear ice cube for their artisan cocktails and are even purchasing high-tech contraptions to create flawless ice.
True Cubes is a patent-pending, reusable tray that makes four perfectly clear ice cubes from tap water in any home freezer. The brainchild of John Baumbach and Doug Allan, True Cubes mimics nature and removes impurities from the cubes, delivering superior taste and a slower melt for a brilliantly balanced cocktail. Unlike other clear ice trays on the market, True Cubes requires no gadgets, tools or additives — and is comparatively affordable.
True Cubes' founders aim “to elevate ice to an everyday art form and make it simple for the average cocktail enthusiast to make perfectly clear ice at home.”
True Cubes is a patent-pending, reusable tray that makes four perfectly clear ice cubes from tap water in any home freezer. The brainchild of John Baumbach and Doug Allan, True Cubes mimics nature and removes impurities from the cubes, delivering superior taste and a slower melt for a brilliantly balanced cocktail. Unlike other clear ice trays on the market, True Cubes requires no gadgets, tools or additives — and is comparatively affordable.
True Cubes' founders aim “to elevate ice to an everyday art form and make it simple for the average cocktail enthusiast to make perfectly clear ice at home.”
Trend Themes
1. Artisan Ice Cubes - The demand for crystal clear ice cubes is growing among mixologists, presenting opportunities for businesses to offer high-quality, artisan ice cubes for bars and restaurants.
2. Home Ice Making - The increasing popularity of at-home mixology is driving the need for affordable and easy-to-use ice making tools, creating opportunities for businesses to innovate in the home ice tray market.
3. Ice Purification - The desire for pure and impurity-free ice cubes opens up possibilities for businesses to develop purification systems or devices that can remove impurities from tap water to produce clear and high-quality ice cubes.
Industry Implications
1. Mixology - The mixology industry can embrace the trend by offering premium, artisan ice cubes that enhance the visual appeal and quality of cocktails, offering a unique selling point for bars and restaurants.
2. Kitchen Appliances - Companies in the kitchen appliance industry can develop innovative and affordable ice tray designs that cater to the growing demand for clear ice cubes, making it easier for consumers to create professional-quality cocktails at home.
3. Water Filtration - The water filtration industry can explore opportunities to develop purification systems or devices that specifically target impurities in tap water, enabling consumers to produce clear, high-quality ice cubes with ease.
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