Clarity of ice has become a point of pride for modern mixologists, making the 'True Cubes' ice tray a handy tool for those looking to create cloud-free ice. These self-described “cocktail geeks” and “ice nerds” will tell you that clear ice cubes are not only aesthetically appealing, but also elevate the quality of their drinks. Some high-end restaurants and bars are paying $1.50 or more per clear ice cube for their artisan cocktails and are even purchasing high-tech contraptions to create flawless ice.
True Cubes is a patent-pending, reusable tray that makes four perfectly clear ice cubes from tap water in any home freezer. The brainchild of John Baumbach and Doug Allan, True Cubes mimics nature and removes impurities from the cubes, delivering superior taste and a slower melt for a brilliantly balanced cocktail. Unlike other clear ice trays on the market, True Cubes requires no gadgets, tools or additives — and is comparatively affordable.
True Cubes' founders aim “to elevate ice to an everyday art form and make it simple for the average cocktail enthusiast to make perfectly clear ice at home.”