The fashion company J.W.Anderson recently teamed up with Diet Coke to redesign its classic soda bottle. The limited edition aluminum bottles are part of a new Diet Coke campaign called 'Regret Nothing.' The goal of the campaign is to capture consumer attention and "empower people to embrace their impulsive side."
The new bottle designs are inspired by J.W.Anderson's signature knitwear and hyper-realistic photography. Each of the designs puts a different spin on the classic soda bottle and its packaging. The winning designs will be unveiled at the end of July and a limited edition box of the newly designed bottles will be available in Harvey Nichols stores as of mid-August.
Beyond J.W.Anderson, Diet Coke has partnered with a number of other fashion designers including Jean Paul Gaultier and Karl Lagerfeld.