Nike's classic sneaker designs are recognized in many parts of the world. Graphic designer Phil Robson a.k.a Fil Fury used several iconic sneaker designs to create these rubber-made guns.
The Australian-based digital artist used the silhouettes of Nike Air Max 90 and Nike Air Max BW to form these Nike-inspired guns. Titled the 'Nike Air Max Assault Weapon,' the series is composed of several guns that were recreated from the details of the classic sneaker designs. The silhouettes were used as blueprints of the guns. Various types of Beretta pistols and Uzis are the result from those compositions -- it should also be noted that none of the guns fire bullets.
It's interesting to see how deep a brand product can influence people, in terms of art and design.
Key Themes Behind This Trend
- Branded Gun Designs
- Creating gun designs inspired by popular brand silhouettes presents innovative branding opportunities for companies.
- Redefining Classic Design
- Reinterpreting classic designs of popular products in new and unique ways opens up opportunities for innovative product development.
- Visual Brand Identification
- Visual branding is becoming increasingly important and companies can explore new ways to leverage it through visual art and design.
Where This Applies
- Fashion
- Fashion brands can explore innovative cross-industry collaborations with the art and design world to create unique products.
- Weapons Manufacturing
- Weapons companies can collaborate with brands and designers to create visually appealing products that cater to consumers who may prioritize design.
- Digital Art
- Digital art is becoming more prevalent and businesses can leverage this trend for marketing purposes or to design innovative products.
