The signature third-person shooter game dubbed Armored Core is the main design influence taken into consideration by New Balance with the help of creative studio Ceeze. The 2002R sneaker model is the foundational silhouette for the collaboration.
It is the sixth installment of the gaming franchise the is launching this week with a deconstructed design influence with notes that nod to the brutal elements of Rubicon, which is the location that the game takes place in. Visually, the upper is inspired by Python and can be seen with the textural details done in a tonal gray nubuck suede material. Other details include the earthy tonal mesh for breathability and emblems that nod to the game.
Image Credit: Ceeze
What's Driving This Trend
- Game-inspired Sneakers
- New Balance collaborates with creative studio Ceeze to create a sneaker inspired by the Armored Core video game franchise.
- Deconstructed Design
- The 2002R sneaker model features a deconstructed design influence, with visual elements inspired by the brutal elements of the Armored Core game.
- Textural Details
- The sneaker's upper showcases textural details in tonal gray nubuck suede material, offering a unique and visually appealing look.
Who This Affects Most
- Footwear
- The collaboration between New Balance and Ceeze introduces innovative design concepts that merge gaming and fashion, setting trends in the footwear industry.
- Gaming
- The Armored Core video game franchise inspires a fashion collaboration, signaling the potential for disruptive innovation at the intersection of gaming and fashion industries.
- Fashion
- New Balance's collaboration with Ceeze reflects the growing trend of incorporating elements from popular culture, such as gaming, into the fashion industry.
