Branded Architecture

If you're in Paris any time soon, it's worth it to pay a visit to the Citroen flagship showroom. Even though it's just a world showroom and it's not possible to buy a Citroën there, this place is fantastic. It's almost like visiting a museum from the glass facade with the double chevron, to displays of the oldies such as Traction Avant, 2CV and the new models such as 6 and C4 Picasso. Designed by Manuelle Gautrand, integrating brand with architecture, Citroen shows just how much it is a part of the French culture.