While working on his 'On Thin Ice' series to document climate change, Ciril Jazbec captured some amazing cinema photography from a night in Greenland at an unusual outdoor movie theatre. Movie theatres have a reputation for being a little bit chilly, but the theatre captured in these photos has got to be one of the world's chilliest.
Cinema On Ice captures images of a night photographer Jazbec attended a movie night where the movie was projected onto a giant block of ice. Preparation for the event took several days, since it required locating a generator, sound system and a DVD player. If the movie proved too boring, moviegoers could simply set their gaze skyward and opt to watch the northern lights instead.
What Makes This Trend Stand Out
- Outdoor Cinema
- Opportunity to innovate by creating more outdoor cinema experiences in unique and unexpected places, such as an ice block.
- Climate Change Activism
- Opportunity for companies to collaborate with climate change activists and artists to use their platform for environmental awareness campaigns.
- Alternative Energy Sources
- Opportunity for companies to explore and invest in more sustainable ways to provide power for outdoor events, such as using solar-powered generators.
Sectors Adopting This
- Film and Entertainment
- Industry can explore unique outdoor cinema experiences, such as projecting movies on ice blocks, as a new entertainment option for customers.
- Tourism
- Industry can attract visitors by offering unique movie experiences, such as the outdoor cinema on ice, as part of their travel packages.
- Renewable Energy
- Industry can explore sustainable ways to provide power for outdoor events, such as using solar-powered generators, to reduce carbon footprint.
