Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

"Chubby Cloud" Lets Visitors Experience Fashion in a New Way

 - Sep 24, 2018
References: dezeen & luxurylaunches
Anya Hindmarch’s newest installation, known as "Chubby Cloud," is an expansive piece of art that also functions as the biggest bean bag in the world. Located at Banqueting Hall in London, this new installation draws inspiration from Hindermarch's Chubby Collection and is designed to support 90 people at a time.

The ultimate goal of the Chubby Cloud installation is meant to immerse people in Anya Hindmarch’s brand while letting them experience the core elements of Hindmarch's fashion label. The setting of Chubby Cloud also plays into these concepts as it allows patrons to sit underneath the hall's gorgeous Rubens-painted ceiling.

Patrons of the Chubby Cloud are invited to lie back, jump around or simply sit on the expansive bean bag. The installation will also host talks and performance by artists, fashion designers, musicians and sleep experts.