The Snaffling Pig Chorizo Bites Come in a Punchy Paprika Flavor
Michael Hemsworth — February 23, 2021 — Marketing
References: snafflingpig & foodbev
The Snaffling Pig Chorizo Bites have been announced by the brand as a new product for the UK market that will provide consumers with a bold, flavorful option to choose when looking for a premium way to satisfy their hunger. The snack is made with dry-cured sausage that has been produced in Spain and comes in the Punchy Paprika flavor option to ensure it's as flavorful as possible. The product is positioned as the perfect snack as well as a sandwich filling, tapas dish or even pizza topping.
Co-Founder Udhi Silva spoke on the new Snaffling Pig Chorizo Bites saying, "Consumers are now reaching for a more premium snack as a treat. They want something new that feels indulgent yet not extravagant – a simple pleasure really, to punctuate the days. Our Bites can be grabbed for a bike ride or enjoyed at home, with family on the sofa as an evening treat. It’s all about helping customers make the most of those snacking moments, wherever they’re snaffled.”
Co-Founder Udhi Silva spoke on the new Snaffling Pig Chorizo Bites saying, "Consumers are now reaching for a more premium snack as a treat. They want something new that feels indulgent yet not extravagant – a simple pleasure really, to punctuate the days. Our Bites can be grabbed for a bike ride or enjoyed at home, with family on the sofa as an evening treat. It’s all about helping customers make the most of those snacking moments, wherever they’re snaffled.”
Trend Themes
1. Premium Snacking - The trend towards snacking on more premium and indulgent options provides opportunities for dry-cured sausage snacks like Snaffling Pig Chorizo Bites to disrupt the market.
2. Global Fusion Flavors - The use of Punchy Paprika flavor in the Snaffling Pig Chorizo Bites highlights the trend towards incorporating global flavors and fusion cuisine in snack options.
3. Versatile Snack Foods - Snaffling Pig Chorizo Bites marketed as a snack, sandwich filling, tapas dish, or pizza topping reflects the trend towards versatile and multi-functional snack options with disruptive potential.
Industry Implications
1. Specialty Food - Specialty food and premium snack industries can capitalize on the trend towards higher quality and indulgent snack options like Snaffling Pig Chorizo Bites.
2. Ethnic Foods - The global fusion flavor trend in snack foods creates innovation opportunities for ethnic food industries to introduce new snack options to the market.
3. Snack Foods - The versatile and multi-functional nature of Snaffling Pig Chorizo Bites can disrupt the traditional snack food industry by appealing to consumers seeking variety and convenience in their snacking options.
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