The New Chobani Branding Highlights a Healthy Lifestyle

 - Nov 28, 2017
References: chobani & foodbev
The new Chobani branding has been announced by the company as it reaches the 10 year mark for national distribution, and highlights a focus on rusticity and health for modern consumers. The new branding sees a more simple approach to the packaging with a simple off-white color palette that has been paired with painted fruits. This makes it appear as a product that is more focused on the process and ingredients surrounding it to ensure it pops off the shelf in contrast to other dairy food items.

The new Chobani branding has been unveiled in addition to a new trio of Limited Batch yogurts that will include new flavors such as Mint Chocolate Chunk, Cherry Vanilla Blended and Flip Buttercrunch Blast.