For a limited time, the Japanese brand Uniqlo is collaborating with actress Chloe Sevigny, featuring a line of t-shirts designed by Chloe herself. Also producing unique designs in this line is Japanese actor Tadanobu Asano. The line is all about self-expression, and considering how much of a fashionista Chloe is, I'm excited to check out her designs!
Implications - Celebrities exert a considerable amount of influence on consumers, so for businesses hoping to excel in the fashion industry, it is rarely a misstep to join forces with a cultural icon known for her style and taste. This automatically opens up the brand to all those who look up to this celebrity and can often lead to some truly remarkable new designs.
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