This Festive Chipotle Burrito for Halloween is Branded as a 'Boorito'
Laura McQuarrie — October 12, 2016 — Marketing
References: chipotle & brandeating
On October 31st this year, Chipotle fans have the chance to get their hands on a special themed Chipotle Burrito that's being branded as a 'Boorito.'
Those who show up to Chipotle on Halloween have the chance to get their hands on a Boorito of their own for just $3, or a bowl, salad or an order of tacos if those are options that are more to their liking. The catch is that customers must be prepared to "get ghoulish" with the fast food chain by showing up in costume to be eligible for the deal.
Proceeds from the Boorito promotion are going to be put towards The Chipotle Cultivate Foundation, which puts an emphasis on a "sustainable food future."
Those who show up to Chipotle on Halloween have the chance to get their hands on a Boorito of their own for just $3, or a bowl, salad or an order of tacos if those are options that are more to their liking. The catch is that customers must be prepared to "get ghoulish" with the fast food chain by showing up in costume to be eligible for the deal.
Proceeds from the Boorito promotion are going to be put towards The Chipotle Cultivate Foundation, which puts an emphasis on a "sustainable food future."
Trend Themes
1. Festive Restaurant Promotions - Halloween-themed food promotions designed to attract customers during the holiday season.
2. Sustainable Food Initiatives - Supporting foundations that emphasize producing food in a sustainable and ethical way while reducing negative environmental impacts.
3. Costumed Customer Discounts - Rewarding customers who dress up in costumes with discounts or unique food items.
Industry Implications
1. Fast Food Industry - Opportunity for fast food chains to attract customers during holidays with unique food promotions.
2. Charitable Organizations - Opportunities for charitable organizations to partner with fast food chains in order to raise funds.
3. Sustainability Industry - Opportunities for companies that focus on sustainable food production to partner with fast food chains in promoting ethical and sustainable practices.
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