This clever chewing gum packaging was developed by Sarah Cousineau, making ties between fresh breath and kissability. Cousineau's chewing gum is charmingly branded as 'French Kiss' and the back of the gum sleeve and blister pack include two images of Roy Lichtenstein-inspired people puckering up for a kiss. As well, the gum packages include a small instruction panel that provides tips on the perfect smooch—popping a piece of gum is a good place to get started with this.
The French Kiss chewing gum packaging is already quite clever and playful, but something that makes it even more so is the fact that it takes two to kiss and the packaging can be easily interchanged to include heterosexual, homosexual and multiracial couples to add even more interest.
What's Driving This Trend
- Kissable Packaging
- Innovative packaging designs that emphasize improved breath and intimate kissing experiences.
- Personalized Instructional Packaging
- Packaging designs that not only contain product information but also provide personalized instructional and educational tips.
- Inclusive Packaging
- Packaging designs that include diverse and inclusive representations of couples in promotional and marketing materials.
Who This Affects Most
- Confectionery
- Innovative packaging designs that enhance the customer experience and promote brand loyalty in the confectionery industry.
- Personal Care
- Personal care products can benefit from packaging designs that provide helpful tips and advice for users.
- Marketing and Advertising
- Inclusivity in marketing and advertising materials can help with brand recognition and customer loyalty.
