Pipcorn's new Heirloom Crunchies offer a better-for-you take on a nostalgic childhood snack and share 20% less fat than leading category favorites. The snacks are made with sustainable heirloom corn and organic cheese and are baked rather than fried. As Pipcorn co-founder Jeff Martin says, "The beginning of a new decade uncharacteristically brought about a need for nostalgia."
Consumers will also find the exclusive varieties like Truffle Parmesan & Jalapeno Cheddar only at Whole Foods Market and Cheddar on Thrive Market, which helps to support the brand's commitment to sustainable agriculture. All of the new snacks are Non-GMO Project Verified and Whole Grain and set themselves apart from other cheesy snacks as they are made without artificial additives.
Image Credit: Pipcorn
Key Themes Behind This Trend
- Heirloom Snacking
- The trend towards healthier snack options and sustainable agriculture presents an opportunity for snack companies to incorporate heirloom ingredients in their products.
- Baked, Not Fried
- As consumers look for healthier snack options, companies can innovate by offering baked versions of traditionally fried snacks.
- Nostalgic Flavors
- As evidenced by Pipcorn's Heirloom Crunchies, there is a demand for nostalgic flavors and ingredients in modern snack options.
Where This Applies
- Snack Food
- Snack companies can incorporate heirloom ingredients, offer baked versions of traditionally fried snacks, and explore nostalgic flavors to offer better-for-you options to consumers.
- Sustainable Agriculture
- With a focus on using sustainable ingredients like heirloom corn, snack companies can support the sustainable agriculture movement and appeal to environmentally conscious consumers.
- Organic Food
- Organic cheese, like the one used in Pipcorn's Heirloom Crunchies, presents an opportunity for snack companies to offer organic options, appealing to consumers who prioritize clean eating and sustainability.
