Asda is Selling an Easter Egg Made of Blacksticks Blue Cheese
Laura McQuarrie — February 23, 2018 — Lifestyle
References: groceries.asda & metro
Last Easter, a few brands launched cheese Easter eggs as an alternative to the same classic chocolate options that are offered to consumers year after year. For those who are looking for an unconventional way to celebrate, Asda is offering its own unique take on the idea with a Blacksticks Blue cheese egg. True to its name, the cheese egg is made with a traditional blue cheese and Farmhouse Dairy methods.
The half egg-shaped cheese has the potential to be the star of a cheeseboard and pair well with a range of other condiments and crackers served for the special occasion.
Asda was driven to create this unique take on the traditional Easter treat after finding out that "60% of Brits would choose cheese over chocolate."
Image Credit: Asda, Blacksticks
The half egg-shaped cheese has the potential to be the star of a cheeseboard and pair well with a range of other condiments and crackers served for the special occasion.
Asda was driven to create this unique take on the traditional Easter treat after finding out that "60% of Brits would choose cheese over chocolate."
Image Credit: Asda, Blacksticks
Trend Themes
1. Cheese Easter Eggs - Creating alternative Easter eggs made of cheese instead of chocolate.
2. Unconventional Celebrations - Offering unique and non-traditional options for celebrating special occasions.
3. Cheeseboard Pairings - Exploring new combinations of cheeses, condiments, and crackers for cheeseboards.
Industry Implications
1. Food Retail - Creating and selling innovative food products to cater to consumer preferences.
2. Specialty Cheese - Developing unique and unconventional cheese products for niche markets.
3. Event Planning - Providing customized and alternative options for special event menus.
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