While many retail stores implement express checkout stations, the speed at which they operate is often contingent on how a customer chooses to pay. The checkout process can also be slowed significantly as common courtesies are exchanged, questions are asked about bags and time is spent gathering and scanning purchases.
At 365 by Whole Foods, Express digital checkout stands are used to speed up the payment process. Unlike most express checkout lanes that cater to consumers with "10 items or less," these ones target shoppers who are just popping into the store to quickly grab one, two or at most five items.
On top of this, these digital kiosks will only accept payments by Apple Pay or a card option, which will appeal to Millennials who are already making the most of quick-pay solutions.