This cheap eco-friendly frame straddles a gap in the market for trendy and affordable picture frame options. A person can spend hundreds of dollars on just the right ornamental border for her favourite images, with the other end of the spectrum being poorly produced photo frames. In the form of the Tonki, one young Italian couple has come up with an inexpensive and environmentally conscious solution.
The way it works is that you log into the Tonki website, upload images from your phone or your camera, you crop them, and then you place your order. A package will arrive with your cardboard picture frame inside, printed directly on a flatpacked piece of recycled material. Simply fold along the provided creases, pop out the props and display your everyday art casually at home or work.
What's Driving This Trend
- Eco-friendly Cardboard Products
- The Tonki's success presents excellent opportunities for businesses to innovate eco-friendly products using cardboard
- Affordable Customizable Frames
- Businesses can disrupt the market by providing inexpensive, personalized, and easily assembled frames like the Tonki
- Online Customization and Ordering
- Innovative businesses can provide online customization options such as image cropping and direct printing on packaging to create ease for customers
Who This Affects Most
- Home Decor
- Businesses in the home decor industry can use Tonki's success to innovate sustainable decor solutions
- Printing and Packaging
- Printing and packaging businesses can integrate direct printing on flatpack recycled material options to capture the eco-friendly market
- E-commerce
- E-commerce businesses can leverage Tonki's online customization and ordering process to innovate the customer experience for affordable and eco-friendly customized products
