In honor of Ramadan, the Muslim holy month of fasting, spiritual discipline, and gratitude, the Zakat Foundation of America joined forces with food delivery service DoorDash to give hot meals to the hungry in Pomona, California. The Zakat Foundation of America will provide 100,000 meals domestically in a campaign called 'Feel the Hunger to Do Good,' with 15,000 of those meals in partnership with DoorDash.
“Regardless of your spiritual closeness to God, the first visceral reaction when fasting during Ramadan is hunger, a feeling that unfortunately unites us,” said Amna Mirza, Chief Marketing Officer at Zakat Foundation of America. “Food insecurity exists everywhere. Our campaign, Feel the Hunger to Do Good, is turning that visceral reaction into an action to help — to do good.”
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Key Themes Behind This Trend
- Charitable Meal Delivery Services
- Opportunity for collaboration between non-profit organizations and food delivery services to provide food for vulnerable populations and those facing food insecurity
- Faith-based Initiatives for Hunger Relief
- Religious organizations taking action to alleviate hunger while promoting mindfulness and gratitude during their sacred observances
- Socially Conscious Campaigns
- Brands collaborating with non-profits and social causes to launch campaigns with the intention of making a positive impact and addressing societal issues
Where This Applies
- Food Delivery Services
- Food delivery services partnering with non-profits can expand their impact beyond convenience to provide for those in need
- Non-profit Organizations
- Non-profits can increase their outreach and create partnerships to increase the scope of their impact
- Religious Organizations
- Religious institutions that observe fasting customs have an opportunity to channel their spiritual practices into service initiatives that benefit the community
