While there's certainly no shortage of charitable fashion brands that have been created over the years, Ninety Percent is one that sets itself apart with a model that shares "90% of distributable profits between charitable causes and the people who make our collection happen."
The new womenswear fashion label aims to offer consumers an empowering way to #DressBetter. With each purchase, consumers have the chance to vote for a cause for their money to be put towards. For its launch, Ninety Percent is partnering with a range of inspiring organizations, including Children’s Hope, Big Life Foundation, War Child and WildAid.
The clothing pieces themselves are touted as "feminine yet low maintenance" with relaxed silhouettes inspired by sportswear.
Image Credit: Ninety Percent
Why This Trend Is Growing
- Charitable Fashion Brands
- The rise of fashion brands that prioritize giving back and sharing their profits with charitable causes.
- Consumer Empowerment
- The trend of offering consumers the ability to make a positive impact with their purchases by allowing them to choose causes for their money to be donated towards.
- Low Maintenance Feminine Fashion
- The demand for fashionable clothing that is both feminine in style and low maintenance in terms of care and upkeep.
Industries Being Reshaped
- Fashion and Apparel
- This industry can embrace the trend of charitable fashion brands by incorporating social responsibility into their business models and giving back to charitable causes with their profits.
- Consumer Goods
- Companies in this industry can tap into the trend of consumer empowerment by providing options for customers to make a positive impact with their purchases.
- Sportswear
- The sportswear industry can capitalize on the trend of low maintenance feminine fashion by creating clothing pieces that combine relaxed silhouettes with sportswear-inspired design.
