While there's certainly no shortage of charitable fashion brands that have been created over the years, Ninety Percent is one that sets itself apart with a model that shares "90% of distributable profits between charitable causes and the people who make our collection happen."
The new womenswear fashion label aims to offer consumers an empowering way to #DressBetter. With each purchase, consumers have the chance to vote for a cause for their money to be put towards. For its launch, Ninety Percent is partnering with a range of inspiring organizations, including Children’s Hope, Big Life Foundation, War Child and WildAid.
The clothing pieces themselves are touted as "feminine yet low maintenance" with relaxed silhouettes inspired by sportswear.
Image Credit: Ninety Percent