South Korean fashion label 99%IS- unveils a look at the upcoming capsule by the name "OUR STORY WiLL BE HISTORY." As per usual, the brand unveils a slew of bright options that are marked with bold colors throughout the silhouettes. There are many hybrid construction designs that challenge creative boundaries and explore new shapes and inspirations.
Designer Bajowoo continues to build upon his subversive looks and showcases some color blocking elements as well. The brand transforms different styles that specifically follow the transition of day to night and the sunlight. The range is complete with a selection of accessories that include some clips, headwear, and more, detailed with the brand's emblems. It is rounded out with a set of heart-shaped UPSIDE DOWN ATT1%TUDE SHOELACES.
Image Credit: Seunghoon Jeong, Hypebeast
Key Themes Behind This Trend
- Bright Fashion
- Opportunity to incorporate bright colors and bold designs in fashion to stand out.
- Hybrid Construction Designs
- Innovative opportunity to explore different shapes and constructions in fashion design.
- Subversive Fashion
- Potential to disrupt traditional fashion norms and establish a unique brand identity.
Where This Applies
- Fashion
- Fashion industry can utilize innovative designs to disrupt traditional fashion norms and establish new trends.
- Accessories
- Opportunity to innovate and introduce new accessories to complement unique and subversive fashion designs.
- Textile Manufacturing
- Manufacturers can take advantage of demand for bright and bold textiles to create a unique offering for fashion designers and brands.
