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The Cass Art Sketch Pad Packaging Finds Beauty in Simplicity

 - Jan 15, 2012
References: pentagram & lovelypackage
The prestigious art supplies manufacturer Cass Art recently launched a line of paper pads sporting dramatic packaging created by the design firm Pentagram. Paring art down to its simplest form, Pentagram created pad covers that feature rough strokes of either a bold red paint or a dramatic black. The linear composition of these pieces is reminiscent of the minimalistic yet highly detailed work of Mark Rothko.

Aside from creating an undeniable flare, the colors featured on the front of the paper pads help consumers differentiate between two different styles of sketching paper. The red represents heavyweight paper, while the black is the regular. The outward appearance of the sketch pads shows that art materials are inherently beautiful even in their simplest application. This beautiful simplicity should provide ample inspiration for the sketch pad-toting artist within.

Stunning and dramatic yet cleverly pared down, the Cass Art packaging finds joy in the quiet details.