The new Carvel cakes are based in ice cream and cookies, and will be offered for people to purchase in grocery stores rather than simply in Carvel's own retail locations.
The chain brand Carvel is a series of ice cream shops that offer creamy, light, soft-serve ice creams. It is self-described as "America's freshest ice cream since 1934," and offers a range of different ice cream-based products. The new Carvel cakes are based in vanilla ice cream, cookie cake and the brand's "chocolaty crunchies," and will be available for purchase at retailers that include Publix, Stop & Shop, Giant Landover, Giant Carlisle, and ShopRite.
These frozen ice cream cakes function as a modern extension of a traditional brand.