Carve Designs' UPF collection offers several sporty yet feminine styles. Founders Jennifer Hinton and Thayer Sylvester are committed to offering customers clothing that reflects a passion for adventure and an effortless personal style. Geared towards surf apparel, Carve Designs expanded its scope to includes beach lifestyle clothing.
The new UPF 50 + Flyweight collection offers worry-free sun protection and boasts recycled fabrics. The soft, sustainable material is crafted into various lightweight rashguards, tanks, swimwear, and sun shirts. Some featured items include the Cody Sun Dress, available in five colors, and the Mari Tank, also available in five colors. In addition, carve Designs' UPF capsule collection boasts nine new styles, providing ample sun protection with sleek and modern styles.
Image Credit: Carve Designs
Why This Trend Is Growing
- Recycled Swimwear
- Using sustainable materials to create trendy swimwear offers disruptive innovation opportunities for fashion companies to reduce their carbon footprint.
- UPF Clothing
- Designing clothing with built-in sun protection offers disruptive innovation opportunities for companies to create functional and fashionable summerwear.
- Beach Lifestyle Clothing
- Expanding the scope of surf apparel to include clothing for a beach lifestyle offers disruptive innovation opportunities for companies to tap into a growing market.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from incorporating sustainable materials and functional designs in swimwear and summer clothing collections.
- Outdoor Gear
- Companies in the outdoor gear industry can incorporate UPF fabrics in their products to offer customers added protection from the sun while enjoying outdoor activities.
- Athletic Apparel
- Athletic apparel brands can expand their scope to design sporty yet feminine swimwear and beach lifestyle clothing for active women.
