Cards Against Anxiety is a book and card set that aims to help its users increase their mindfulness and help them deal with overwhelming thoughts or stress.
The 128-page book , written by mental health expert Pooky Knightsmith, focuses on cognitive behavioral therapy techniques, with a variety of different methods highlighted throughout that are useful for specific situations. The 25 card-set is meant to complement the book, with each one featuring a unique focus phrase that reminders the user to consider one of the many techniques highlighted in the book.
As the cards are small enough to fit into a wallet, they're meant to function as an reminder to practice self love, and to continuously practice the included behavioral therapy techniques to improve coping skills.
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Key Themes Behind This Trend
- Cognitive Behavioral Therapy
- Opportunity for developing digital platforms that offer personalized cognitive behavioral therapy techniques.
- Mindfulness
- Potential for creating wearable devices or apps that promote mindfulness and help manage stress.
- Self-care
- Opportunity to develop subscription-based services that provide personalized self-care recommendations and products.
Where This Applies
- Mental Health
- Disruptive innovation opportunity for creating AI-powered mental health assessment tools or virtual therapy platforms.
- Wellness
- Opportunity for developing smart home devices or gadgets that promote relaxation and stress relief.
- Publishing
- Potential to create interactive ebooks or digital content that promote mental health and well-being.