Grab is a convenient car sharing platform that is designed to let consumers control and customize the type of carpooling they receive. The brand lets uses pick the type of ride they need from taxis to luxury vehicles in various regions in South Asia. This is ideal for the large urban city when owning an auto is an impractical service for many consumers.
The Grab app offers consumers looking for a convenient ride an instant solution to obtaining a car service. The service lets users set a pick up location, match up to a driver and track the arrival time of the vehicle. Users can further personalize the service, choosing the type of car they need from a simple taxi to a luxury vehicle for a night out. For added safety, users can also share their trip details on social media with friends and family.