Tons of people dream of being able to own and customize a luxury car, so this creative car advertisement from BMW helps to simulate the experience, even if it is only with paper.
The 'One with the Machine' print ad includes a full spread that comes with a set of transparent decals that can be applied to the side of the car. This includes a colorful swoosh and other small icons that can be placed as desired on the paper print car. Considering the size of the biggest sticker, there aren't a lot of options for placement, but it is a fun way to immerse yourself in the fantasy of being able to deck a BMW out with some bold racing stripes.
What's Driving This Trend
- Customization Advertising
- Opportunity for brands to create interactive ads that allow consumers to virtually customize products.
- Immersive Marketing
- Opportunity to engage consumers through creative and interactive marketing experiences.
- Simulated Experiences
- Opportunity to provide simulated experiences that allow consumers to envision products in their desired customization.
Who This Affects Most
- Automotive
- Opportunity for car manufacturers to develop innovative advertising campaigns to attract customers.
- Advertising
- Opportunity for advertising agencies to create unique and engaging advertisements that capture consumers' attention.
- Print Media
- Opportunity for print media companies to collaborate with brands in creating interactive print advertisements.
