The 7-Eleven FuFu Berry Cane Sugar Slurpee Kicks Off Summer
Michael Hemsworth — June 23, 2017 — Lifestyle
References: chewboom
Fans of Jones Cane Sugar Sodas will be delighted to hear about the new 7-Eleven FuFu Berry Cane Sugar Slurpee that's set to hit locations in the Pacific Northwest for a limited time. The new flavor joins the brand's impressive roster of slushie flavors that are favored by patrons during the summer months for offering sweet, cool relief from the heat.
The 7-Eleven FuFu Berry Cane Sugar Slurpee comes as a response to changing consumer taste preferences to keep the brand's signature product relevant amidst other foodie trends. The premium Slurpee is crafted using cane sugar and brings the illusive Jones Cane Sugar Soda to the forefront of flavor options to enjoy at over 400 locations in the US this summer.
The 7-Eleven FuFu Berry Cane Sugar Slurpee comes as a response to changing consumer taste preferences to keep the brand's signature product relevant amidst other foodie trends. The premium Slurpee is crafted using cane sugar and brings the illusive Jones Cane Sugar Soda to the forefront of flavor options to enjoy at over 400 locations in the US this summer.
Trend Themes
1. Cane Sugar Soda - Disruptive innovation opportunity: Develop new cane sugar soda flavors to cater to changing consumer taste preferences.
2. Slushie Flavors - Disruptive innovation opportunity: Create unique and refreshing slushie flavors using premium ingredients.
3. Premium Summer Beverages - Disruptive innovation opportunity: Introduce high-quality summer beverage offerings to cater to the demand for premium and flavorful options.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Utilize cane sugar as a key ingredient in soda production to attract health-conscious consumers seeking natural sweeteners.
2. Convenience Store - Disruptive innovation opportunity: Enhance the slushie menu with premium and unique flavors to differentiate from competitors and attract summer customers.
3. Food and Beverage Retail - Disruptive innovation opportunity: Collaborate with soda brands to create exclusive and limited-time flavors for retail distribution to generate excitement among consumers.
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