Victoria Ax is a designer who created a conceptual brand of candy packs that feature vibrant and eye-catching designs.
The conceptual brand is called 'Tongue Bongue,' and its name is reflected in the design of the boxes that contain the candy. Each box features two pop outs – one at its front that reveals a mouth, and one at the back that looks like a tongue. The "tongue" slips through the mouth in order to close the box, and on top of it rests images of fruit that represent the flavors of the candy that the box contains.
Flavors in these conceptual candy packs include Watermelon and Melon, Strawberry and Blueberries, Kiwi and Pineapple, and Banana and Apple.
What's Driving This Trend
- Interactive Packaging
- The design presents an opportunity to create new ways of user interaction with packaged products.
- Novelty and Nostalgia
- Candy packaging design can benefit from nostalgia and unconventional elements that highlight the fun aspect of such products.
- Multi-sensory Experience
- Packaging designs that incorporate a tactile and visual relationship to food can provide a unique tasting experience.
Who This Affects Most
- Confectionery Industry
- Candy packaging can establish new ways of interaction that support branding and market differentiation.
- Retail Industry
- Interactive packaging design, novelty, and nostalgia can attract new customers and increase profits.
- Packaging Industry
- Multi-sensory packaging design represents a growth opportunity by providing innovative solutions that enhance user experience.
