The Candice Swanepoel Colcci campaign is filled with the midas touch. The Brazilian fashion line Colcci hired the South Africa Victoria’s Secret angel to model their new line of denim. The campaign was shot by photographer Fabio Bartelt, and has topless Swanepoel set in a glittering golden sea.
Colcci’s campaign creates a notion of wealth and luxury, as Swanepoel is showered in gold. Each of the photographs feature one of the eight different styles of denim worn by Swanepoel. All of the denim looks mark the release of an exclusive technology for Colcci jeans, as each pair is meant to lift and shape the body and buttocks. And if the end result of wearing these jeans means looking like Swanepoel, the technology definitely works.