The rise of coffee culture has inspired the creation of numerous coffee subscription services, but Cafe Steez sets itself apart by appealing to those who have a love of both java and hip-hop.
Those who become members of the 'Coffee + Hip Hop Subscription' from Cafe Steez receive a new coffee and hip-hop album on vinyl to enjoy at their leisure throughout the month. Cafe Steez, which launched in January 2018, kicked off its service with a pairing of a coffee exported from Ethiopia and the 'Stillness In Wonderland' album from Little Simz. As well as shining a spotlight on the female rapper and singer, the unique pairing highlights coffee that was was sourced and roasted by women and female-owned businesses.
Cafe Steez also offers a music-only 'Hip Hop Vinyl Subscription,' as well as a straight 'Coffee Subscription' without the musical additions.
What Makes This Trend Stand Out
- Coffee Culture
- Disruptive innovation opportunity: Develop a coffee subscription service that caters to different cultural preferences and offers unique coffee blends and flavors.
- Cross-promotion
- Disruptive innovation opportunity: Combine products or services from different industries to create unique subscription packages that appeal to a specific target audience.
- Fusion of Art Forms
- Disruptive innovation opportunity: Explore collaborations between music and other art forms to create immersive experiences that engage multiple senses.
Sectors Adopting This
- Subscription Services
- Disruptive innovation opportunity: Create subscription services that cater to specific interests, such as combining coffee and music, to attract and retain customers.
- Music Industry
- Disruptive innovation opportunity: Collaborate with other industries, such as the coffee industry, to explore new revenue streams and reach a wider audience.
- Cafe Industry
- Disruptive innovation opportunity: Partner with musicians or artists to offer unique experiences in cafes, combining coffee with live music performances or curated playlists.
